Counterculture Productions is an independent production company established by Germaine De Pibrac James in 2002. The company is based in Los Angeles and deals with a number of different creative platforms, including embracing the future of trans-media. It got its start in corporate and music videos, but now primarily developing its own in-house high concept literary projects; with an upcoming international co-production. It is currently developing a groundbreaking trans-media documentary project called the Romani Way. The project will be a voice for the Romani (Gypsy) people and a chance to speak for themselves the world over, from within the Romani community.